BM Desk:

Electronics giant Walton has unveiled a unique initiative called “Dreamers’ Canvas,” allowing customers to personalize their refrigerators with their preferred colors and designs. This marks the first time such customization is offered in Bangladesh’s refrigerator market.

“Dreamers’ Canvas” offers customers the unique ability to personalize their Walton refrigerators with their preferred colors and designs. The project ensures prompt delivery of these customized fridges through a dedicated online platform (canvas.waltonbd.com) that simplifies the design process and order placement. This innovative initiative caters to individual preferences and allows for seamless integration with existing home décor.

The “Dreamers’ Canvas” project was officially inaugurated on Sunday at Walton Corporate Office in Dhaka. S M Rezaul Alam, Director of Walton Hi-Tech Industries PLC and Chairman of Walton Digi-Tech Industries, unveiled the project logo and website.

Speaking at the event, Alam emphasized Walton’s commitment to innovation and exceeding customer expectations. He expressed confidence that “Dreamers’ Canvas” will be a game-changer in the local market.

Tofail Ahmed, CBO of Walton Refrigerator, highlighted the project’s aim to fulfill the desires of customers who envision refrigerators tailored to their specific preferences. This initiative allows them to match their fridges with their existing home décor or personalize them for special occasions like weddings or birthdays.

Walton’s in-house manufacturing capabilities, including compressor production and a state-of-the-art printed glass door fridge production plant, enable them to deliver on the customization demands of “Dreamers’ Canvas.” Additionally, the company assures customers of the high durability of their tempered glass door refrigerators.

Customers can visit the “Dreamers’ Canvas” website to either create their own unique designs or choose from pre-defined options. The website facilitates a simple upload process for the chosen design, and Walton takes care of the production and delivery of the customized refrigerator.

This innovative project by Walton signifies a significant step towards personalized consumer electronics in Bangladesh, empowering customers to express their individuality and enhance their living spaces.