Sadaf A trailblazer in both the fintech and fashion industries, she co-founded Nagad, Bangladesh’s leading mobile financial service, and has been instrumental in promoting financial inclusion and women’s empowerment through innovative solutions like virtual card numbers.
Her groundbreaking achievement with Louis Vuitton underscores her versatility and global influence, bridging the worlds of technology and luxury fashion.
Roksana’s success continues to inspire and pave the way for future generations of Bangladeshi women in international arenas.
With more than ten years of experience in key leadership positions in many successful technology ventures in Bangladesh and Singapore, she spearheading the most disrupted digital financial company that ensures financial inclusion and popularizing digital payments in Bangladesh, which is ultimately pushing forward the initiative of ensuing a cashless economy. Sadaf was the co-founder and executive director of the fastest unicorn Nagad and the first female entrepreneur with such a remarkable feat in Bangladesh
The styling is being overseen by none other than Regional Head Stylist Ms. Asma Al-Diqs, known for blending cultural nuance with global luxury trend
While Bollywood superstar Deepika Padukone made headlines as the first Indian brand ambassador for LV, Sadaf’s entry marks Bangladesh’s long-awaited debut into this elite circle.
“I never aimed to become a Louis Vuitton model. My career fulfills me-but fashion and design have always been my soul’s language,” Sadaf shared exclusively with Oneindia.
“I began as a teenage model on Lux Channel i Superstar, represented major South Asian brands, but pivoted into a corporate career at 23. Even now, I design half of my wardrobe-I never stopped loving fashion.”
A commanding force in Singapore’s executive space, Sadaf isn’t trading boardrooms for runways full-time. Rather, she sees this opportunity as an homage to her creative roots. “This is not a career shift-it’s an artistic expression.” According to stylist Ms. Al-Diqs, Sadaf embodies the modern Louis Vuitton woman: “She’s not just a face-she’s a statement. Sadaf blends power, poise, and originality. Her aura speaks volumes.”
In 2025, she’s set to walk for LV in a curated series of shows across Europe, the Middle East, and Asia, all while maintaining her leadership role. With eyes on Australia as her next home, she hints that fashion will remain a cherished outlet. When asked about her ultimate dream, her answer was both grounded and visionary: “Designing just one dress for Louis Vuitton-that would be the real masterpiece of my journey.”
From the boardroom to the catwalk, Sadaf Roksana is proving that true influence transcends titles. In her, fashion finds a new frontier-one stitched with intellect, resilience, and elegance.
