Mr. Quamrul Hassan, an influential figure in the FMCG and salt industry of Bangladesh, has been promoted to Chief Business Officer of ACI Consumer Brands. Prior to this, he had been overseeing company’s diversified portfolio as Business Director. With an impressive career spanning over 25 years, including 22 years of impactful tenure at ACI, he has played an instrumental role in elevating & diversifying the portfolio. He is widely recognized in the salt industry for his contribution in establishing VE Salt, where his growth-driven strategies and innovations have set new industry benchmarks.
Early in his career, he introduced Virgin Drinks in slim cans, which was a revolutionary launch in the soft drinks industry of Bangladesh. He also launched ACI Pure Salt, Bangladesh’s first vacuum-evaporated, 100% pure salt. Mr. Hassan has significant contribution in establishing key brands like Savlon Antiseptics, Wonder Dishwashing, Smart washing Powder, Shinex Floor Cleaner, Septex Bar Soap, Freedom Sanitary Napkin, Twinkle Baby Diaper, ACI Sugar, Colgate, Sparkle Lights and Dulux Paints, showcasing his acumen across diverse categories.
Mr. Hassan holds BBA and MBA degrees from the Institute of Business Administration at Jahangirnagar University. He has trained extensively in brand management and leadership, including programs at IIM Kolkata and Common Purpose, UK.
