BM Desk : “The growth was driven by our flagship brand Parachute coconut oil and the launch of innovative value added products in the hair care and skin care categories,” stated Saugata Gupta, chairman of Marico Bangladesh, in the company’s most recent annual report. Revenue for the year ended in March of this year increased 12.3% year over year to Tk 16.31 billion, while profit jumped 28.2% year over year to Tk 5.91 billion. This is despite the political unrest and uncertainty in the political landscape.

Given the current difficult economic climate and high inflation, which have made it difficult for many local businesses to thrive, the rise is noteworthy for a listed company at this time.
Between FY21 and FY25, Marico Bangladesh’s revenue and profit grew at compound annual growth rates (CAGRs) of 7.76 and 18.45 percent, respectively.
In addition to being a beloved household name, “our flagship brand Parachute Advansed holds a leading position in the hair oil category,” Mr. Gupta stated. The company’s strengths have resulted in consistent profit growth, solidifying Marico’s standing as a reliable leader in the fast-moving consumer goods industry.

Marico introduced a dozen new products in its most recent financial year ending in March, which includes Vitamin E hair oil from Parachute Advansed and a baby soap.

Leveraging the trust and reputation of its leading brands such as Parachute, Saffola, Parachute Advansed, and Nihar, Marico has continued to enhance consumer engagement and broaden its reach across various consumer segments, as stated in the report.

Marico began its operations in Bangladesh 25 years ago with its flagship product, Parachute coconut oil. Today, it boasts 47 brands spanning 10 categories.

Nonetheless, the top-selling item — Parachute coconut oil — remains the primary driver of revenue growth, contributing 58 percent of the total revenue for the most recent year.

The company asserts that delivering high-quality products, reinforcing brand equity, and maintaining a robust distribution network have been crucial in propelling Marico’s business growth.

Marico claims that 99.9 percent of its product range is produced locally, with some items also reaching markets outside Bangladesh, including Nepal, India, the Middle East, Egypt, and Vietnam.

In the year leading up to March this year, Marico Bangladesh’s domestic sales increased by 12 percent year-on-year, while exports surged by 136 percent year-on-year.

Currently, Marico operates in 26 countries across the emerging markets of Asia and Africa, with Bangladesh being the most profitable segment of Marico’s international operations.

“Effective management of sales costs and stringent control over administrative expenses have significantly contributed to the growth in net profit,” stated Sumitava Basu, managing director of Marico Bangladesh.

Marico Bangladesh has announced a cash dividend of 3840 per cent for the year 2025. This marks the second highest dividend ever declared by a listed company in the history of Bangladesh’s equity market.

“Our dedication to enhancing shareholder value is demonstrated by a total dividend of 3840 per cent for the year,” stated Mr. Gupta.

As a result of this unprecedented dividend declaration, the company’s dividend yield is projected to hit a record high of 15.42 per cent for the year ending in March.

Marico Bangladesh’s EBITDA (earnings before interest, taxes, depreciation, and amortization) stands at 48.17 per cent, while the profit margin has reached 36.21 per cent for the year ending in March. EBITDA serves as a key indicator of profitability.

“We strive to sustain our sales and profit growth by effectively managing both internal and external factors, and we take pride in being strong advocates of ‘Made in Bangladesh’ while also contributing to the nation’s exports,” remarked the managing director.

Additionally, Marico Bangladesh contributed Tk 6.79 billion to the national treasury in duties and taxes, underscoring the company’s growing significance in the national development of Bangladesh, as stated by the company.

Marico, which specializes in beauty and wellness products, commenced its operations in Bangladesh in 2000 with its flagship brand, ‘Parachute’ coconut oil.

Since then, the company has broadened its portfolio to include over 47 brands across 10 categories, such as hair care, skincare, baby care, hygiene, and food products.

In order to satisfy the rising demand for food items and coconut oil, Marico, which has two factories in Gazipur, began operations at its third facility in July 2023.
It established its third production facility in Chattogram’s Mirsarai National Special Economic Zone (NSEZ).”The production of Parachute Advanced Beli has increased significantly at Mirsarai factory this year, marking an impressive milestone,” Mr. Basu stated.There has been an approximate 55% increase in production. “This astounding increase demonstrates the factory’s ongoing expansion and increased productivity.”