Asia Pacific Rayon (APR), a leading integrated producer of viscose rayon in Asia, is poised to meet the increasing demand in Bangladesh with its viscose and Lyocell products. The company expressed optimism about collaborating with local stakeholders to transform Bangladesh into a regional hub for sustainable apparel.

“We are thrilled with the positive response from our stakeholders at this event. We are confident that we can work together to make Bangladesh a hub for sustainable apparel in the region,” said Tapan Sannigrahi, Vice President of Marketing and Downstream Development at APR.

Since commencing operations in 2019, APR has sold its products in approximately 15-20 countries, including significant markets such as Bangladesh, Turkey, and Pakistan.

Recently, APR organized a customer meeting in Dhaka, themed “Viscose and Lyocell Opportunities for Bangladesh’s Textile Industry.” The event provided a platform for industry leaders to share insights and discuss innovations and collaborations.

APR’s market share has been steadily growing, and there has been a notable increase in Lyocell consumption. Compared to other man-made cellulosic fibers, Lyocell is more sustainable, presenting promising opportunities for Bangladesh to become a hub for sustainable textiles.

The stakeholder meeting attracted around 120 representatives from spinners, sourcing hubs, and downstream retailers. “There is a significant projected increase in the demand for fibers, driven by the growth in Man-made Cellulosic Fibers (MMCF). APR is dedicated to becoming the leading MMCF producer and ensuring stability in the supply chain to meet the evolving requirements of brands and customers,” said Sachin Malik, Group Sales Head of APR.

With a strong commitment to sustainability, APR operates a world-class viscose staple fiber production facility that adheres to stringent safety, quality, and sustainability standards.