B Mirror Report: A Chinese company, Adeline Beauty Technology (Bangladesh) Co., Ltd., is set to establish a fashion and beauty products manufacturing facility in the BEPZA Economic Zone, marking a new step in Bangladesh’s efforts to diversify its exports. The company signed a land lease agreement with the Bangladesh Export Processing Zones Authority (BEPZA) today at the BEPZA Complex in Dhaka.

According to a press release, Adeline Beauty Technology will invest US$22 million to build the factory, which is expected to create employment for around 4,170 Bangladeshi workers, significantly contributing to job creation and export diversification. The facility will manufacture a wide range of fashion and beauty products, including wigs, eyelashes, and cosmetic nails, primarily for international markets. Target markets include the United States, Canada, the United Kingdom, Germany, France, Spain, Italy, the United Arab Emirates, Russia, Mexico, and other global destinations.

The initiative is expected to strengthen Bangladesh’s position in the fast-growing global beauty and personal care industry.

Md. Tanvir Hossain, Executive Director (Investment Promotion) of BEPZA, signed the agreement on behalf of the authority, while Hang Sun, Managing Director of Adeline Beauty Technology (Bangladesh) Co., Ltd., signed for the company. Executive Chairman of BEPZA, Major General Mohammad Moazzem Hossain, witnessed the ceremony.

Speaking at the event, the Executive Chairman thanked the company for choosing the BEPZA Economic Zone as its investment location and reaffirmed the authority’s commitment to providing a secure, compliant, and investor-friendly environment. He also encouraged more Chinese investment in diversified and value-added sectors.

Among those present at the ceremony were Abdullah Al Mamun, Member (Engineering); A N M Foyzul Haque, Member (Finance); Samir Biswas, Executive Director (Administration); Md. Khorshid Alam, Executive Director (Enterprise Services); A.S.M. Anwar Parvez, Executive Director (Public Relations); senior BEPZA officials; and representatives of the company.