BM Desk:

A workshop on “PR in the Digital Era: How PR Professionals Can Transform” was jointly organized by the Bangladesh Public Relations Association and the University of Liberal Arts Bangladesh (ULAB) with a view to educating and transforming PR professionals to cope with the challenges and opportunities of the 4th industrial revolution. Around 80 PR professionals from different organizations attended the event held at the ULAB Campus in Dhanmondi, Dhaka, recently.

Justin Green, a distinguished global PR expert and President and CEO of Global Alliance, was the keynote speaker at the workshop. He presented the prevalent phenomenon, significance, and future of PR in various countries around the world. He also emphasized the digital platform in public relations. He advised the PR professionals to be more cautious than ever before.

Professor Jude William Genilo, Pro-VC of ULAB; Bazlul Haque Rana, President; and Md. Moniruzzaman Tipu, Secretary General of BPRA, also focused on the details of public relations and its digital transformation. The workshop ended with the question-answer episode. Mr. Green replied to the queries of the PR professionals present in the workshop.