Pacific Jeans, world largest denim supplier has established a design centre called ‘Pacific Jeans Innovation Centre’ to woo more fashionable customers across up market in Europe, USA and Japan.
“We also have strategic partners in different locations from where we get solid information on trends, forecast and developments,” said said Syed M Tanvir, a director of Pacific Jeans, which exported denim products worth $420 million annually.
The centre works to get high productivity and consistent quality equipped with advance dryers and ozone machines Pacific Jeans stopped sandblasting is now concentrating on product development for premium market.
Improvement in living standards and the rise in disposable income are expected to boost the growth of activewear market in the years to come, it added.
Pacific Jeans during last couple of years has undertaken a host of initiatives – recycling toxic water, investing in high-tech machines, highly reflective flooring and energy-efficient light source to become more energy-saver.
“We are also generating energy using waste heat which has substantially reduced our energy consumption,” says Tanvir, who does not detest brands using sustainability as a marketing tool as long as it truly believes in sustainability and is committed to the cause.
Pacific Jeans, the largest denim conglomerate of Bangladesh, as the first company from the country recently exhibited and presented its collection for S/S 18 in Denim Premiere Vision.
Pacific Jeans started jeans production in 1984 and set up the first denim laundry in the country; by exhibiting in Denim Premiere Vision has also become the pioneer in representing Bangladesh at the world’s leading premium denim supply show.
The Bangladeshi Group having six production units with a total capacity of manufacturing 36 million pieces of premium jeans annually with 30,000 work force is woo best price customers.
Pacific Jeans Limited is also a world class casual wear manufacturing company known for its state of the art production facility, extensive and unique research and development center and high skilled human resources. At present Pacific Jeans Limited is one of the premium jeans manufacturers exporting to over 50 countries.
With continuous focus on quality improvement and value addition, adoption of updated denim processing technology, commitment towards maintaining safe and healthy workplace for the workers and strict adherence to customers compliance requirements, this group has become one of the most preferred suppliers of the leading global fashion retailers.
Founded by M Nasir Uddin Pacific Jeans in a small scale in the Chattogram Export Processing Zone (CEPZ) in 1994, exports premium denim products with current price ranges between $50 to $180 a piece.