BM Report:
Bangladesh Brand Forum hosted its 12th edition of the Communication Summit, themed “Creativity in the Age of Disruption,” on Saturday, bringing together local and global marketing professionals and media experts to exchange insights on communication trends, strategies, challenges, and solutions. The festival was held at a luxurious hotel in Dhaka.
The summit hosted three keynote sessions taken by renowned global experts, four pertinent panel discussions, three insight sessions, and a case study to address the multifaceted aspects linked with modern communication strategies and sought to provide a panoramic framework to adopt disruptive approaches in creative communications through a diverse agenda.
In the first keynote session of the event, Partha Sinha, president of The Times of India group and The Advertising Club, India, addressed the value of accolades like Commward.
“With the new AI trend that is rapidly changing the communication world, we are striving towards a global and unipolar practice of communication, and it lessens the gap between Western and Eastern methods and processes of creative communication,” said Partha Sinha.
He also emphasized the need for innovation in an ever-changing world. “Now is the time for innovation. The more adoptable we make ourselves with new ideas, the more we evolve this field together. He added.
In the intensive insight sessions, the summit featured issues such as Al in the Creative Industries: Opportunities and Pitfalls, Shaping the Future of Media Consumption: Trends, Technologies, and Audience Engagement, and Customer-Centric Advertising: Aligning the Creatives to Deliver Personalized Experiences in the New Media Age. Mr. Kainaz Karmakar, chief creative officer of Ogilvy India, and Ali Shahbaz, chief creative officer of M&C Saatchi Group Singapore and director of the World Toilet Organization, also participated in the discussions.
BBF Managing Director Shariful Islam said, “Al was in its premature stage during the last summit. As we are living in the golden age of creative disruption, within a year, we have glimpsed the true potential of Al this year.”
“Innovative, thought-provoking, and purposeful approaches to society are important here. We must be more critical in communicating our development issues through our creative advertising communications.”
After the summit, a gala ceremony was also organized to award different marketing companies for their successful communications.
Mr. Galib Bin Mohammad, brand and marketing consultant; Salahuddin Shahed, chief executive officer, FCB Bitopi; Tanvir Hossain, executive creative director, Sun Communications Ltd; Drabir Alam, COO and director, X-Integrated Marketing Agency; Risalat Siddique, chairman (The Man of Steel), Analyzen Bangladesh Ltd; Shamim Uz Zaman, head of brands and marketing communication, Robi Axiata Ltd; and Urfi Ahmad, brand and communications director, Banglalink, attended the summit. Kaniska Chakraborty conducted the summit.
